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Senior UX professional

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Callen Hedglen
Dec 9, 2021
To: Internet Person

AuctionNinja

My role:

Freelance UX Designer

Timeline:

9 months

About the client:

AuctionNinja is a rapidly growing online marketplace for estate sales and online auctions. Based on the east coast, they specialize in the antiques and collectible spaces, and pride themselves as being a company created by estate sale professionals with deep insight into their industry.

About the project:

As the company expanded, AuctionNinja needed help making it easy to browse across the increased amount of items and auctions on their site. They also were dealing with users wondering if they were a legitimate site, due to an overall outdated design. My help was needed to restructure the user flow of the site, as well as design it in a way that was fresh and easy to use.

Overall project assumptions:

  • 4 project milestone check-ins with stakeholders
  • Weekly Zoom meetings with the direct team
  • Tasks planned out and time tracked within Asana
  • Greyscale wireframes (15 pages across desktop and mobile) within UXPin
  • All tasks and wireframes are available 24/7 online
About Callen
Hello! I'm a grizzled veteran of a UX designer with a specialization in e-commerce. I'm also an aspiring indie hacker, with a goal of launching 12 products in 12 months during 2022.
Follow me for UX tips and updates on my #BuildInPublic journey:
This entire site was created using PHP, Tailwind CSS, and lives on a Linode VPS.